Key Responsibilities
- Take ownership of assigned brands and be accountable for their day-to-day business and marketing performance.
- Develop and execute annual brand plans, marketing initiatives, and activation campaigns aligned with business and sales objectives.
- Monitor sales performance, market trends, competitor activities, distribution, and promotional effectiveness, and recommend appropriate action plans.
- Identify business opportunities and challenges proactively, driving solutions and follow-through with minimal supervision.
- Plan and execute product launches, marketing campaigns, trade promotions, sampling activities, roadshows, atrium events, and other brand activations.
- Manage trade marketing activities, including POSM development, production, deployment, retailer coordination, and post-campaign evaluation.
- Work closely with the Sales team to develop promotional mechanics and activation plans that support sales growth.
- Ensure consistent brand visibility and execution across retail and e-commerce channels.
- Manage A&P budgets for assigned brands and ensure spending remains within approved allocations.
- Prepare presentations, business reviews, performance reports, and proposals for principals and internal stakeholders.
Requirements
- Diploma or Degree in Marketing, Business, Communications, or a related field.
- Minimum 4 years of FMCG marketing experience with hands-on brand management exposure.
- Experience managing or supporting brands across brand planning, trade marketing, activations, and budget management.
- Good understanding of FMCG retail, promotions, and in-store execution.
- Ability to interpret sales and market data and translate insights into actionable plans.
- Proactive, resourceful, and able to work independently with minimal supervision.
- Proficient in Microsoft Excel and PowerPoint.
Job Reference: 161474
Industry: Retail Services
Brand Name: 02C3423
